Startup Story


I am Meera Sardar, proprietor of White Tomatoes Fashion & Grooming. I am an MBA  having more than 5 years of experience in marketing. Doing sales job made me an independent thinker, goal setter and also it enabled creative thinking in me. I used to always come up with different ideas to achieve my targets. Also my job gave me opportunity to meet a lot of businessmen and women and I took inspiration from them and started dreaming to have some venture of my own. 

I wanted to focus on quality of my life and did not want to run a rat race just because it paid my bills and gave me a comfortable job. Also I wanted to nurture my natural talent for styling people and bringing out the best in them. Also my love for clothing and accessories made me create this venture. Through this store I want to bring the stylish sexy outfits you will love to wear. I believe that woman of any age will always be interested in latest trends and would love to wear sexy outfits.

Fashion must be comfortable and a person can wear comfortable clothes yet look like a fashionista in them. My preferred style is more elegant and simple. I believe in minimalist look.
Due to my keen interest in fashion & personal styling,I have started this venture.My vision is to make White Tomatoes number 1 preferred fashion & grooming online store in India and across world. Also my dream is to help and style the regular people who cant afford a stylist and give them tips they can use in their daily wardrobe.

Personal Style gives you a distinctive appearance. We all know ourselves from within. Styling plays an vital role in  enhancing & presenting oneself to the world because understanding is the beginning of any journey to fulfill our life's purpose.